ARE YOU FROM A HORSE FEED OR SUPPLEMENT COMPANY? NEED SOME HELP CREATING STAND-OUT PRODUCTS THAT YOUR CUSTOMERS WILL LOVE (& KEEP COMING BACK FOR)?

You’re in exactly the right place. Fact: the horse feed market is crowded! For your products to stand-out, they need to be designed and positioned correctly… right from the get go. That’s where I come in. At Equilize Horse Nutrition I help you design products that taste great, are practical to manufacture, simple to promote, placed in the correct price bracket and backed by robust science. I can do the research (scientific and market), product development & positioning, formulating, and the writing too (scientific, packaging and marketing copy).

 

Translating science into plain English is my speciality. So not only will your products do what they claim to, but they’ll speak to your customers as well.

Services

Product formulation + development

Product formulation + development

Copywriting

Copywriting

On-ground customer support

On-ground customer support

Staff + sales team training

Staff + sales team training

Scientific + market research

Scientific + market research

Presentations + education

Presentations + education

“Poseidon Equine has fast developed a reputation for delivering not only quality Equine Digestive products, but great information and advice. We owe this to Dr Nerida Richards, whose knowledge and attention to details, as our equine nutrition consultant is beyond measure. Not only is she incredibly professional but she is also a great person to work with. She has a genuine love  of horses and commitment to developing evidence based products and advice. We are proud  to have her as part of our team.

Linda Lord
Poseidon Equine
(Australia)

FEEDXL.COM

FeedXL is a nutrition calculator.
You tell FeedXL about your horse, with details like its age, body weight and workload. FeedXL works out what nutrients your horse needs. Then you tell FeedXL what you are feeding and FeedXL works out which nutrients are being fed.
Then FeedXL compares what your horse needs to what is being fed and will show you which nutrient requirements are being met and which are not.
If you want to streamline the way you feed, save money and improve your horse’s health, you need to use FeedXL.

ARE YOU A HORSE OWNER, TRAINER OR BREEDER? LIKE SOME HELP DESIGNING A DIET FOR YOUR HORSES?

Maybe you’re wondering if what you’re feeding is actually meeting your horses’ needs? Could you do it better? Or cheaper? Find out. Jump over to our FeedXL website, and discover our online horse nutrition calculator.

 

It’s super easy to use, 100% independent and is scientifically calculated. FeedXL identifies hidden gaps & helps you design the perfect diet. It can handle any feed, supplement, situation or horse type you can throw at it and even takes into account specific problems like lamintis and tying up.

CONNECT WITH
NERIDA TODAY

While I am based in Australia, I work all over the world and relish a challenge.
If you think I could help you, get in touch. A quick chat and we will soon figure
out if I am the right fit for your business.