You’re in exactly the right place. Fact: the horse feed market is crowded! For your products to stand-out, they need to be designed and positioned correctly… right from the get go. That’s where I come in. At Equilize Horse Nutrition I help you design products that taste great, are practical to manufacture, simple to promote, placed in the correct price bracket and backed by robust science. I can do the research (scientific and market), product development & positioning, formulating, and the writing too (scientific, packaging and marketing copy).
Translating science into plain English is my speciality. So not only will your products do what they claim to, but they’ll speak to your customers as well.
“Poseidon Equine has fast developed a reputation for delivering not only quality Equine Digestive products, but great information and advice. We owe this to Dr Nerida Richards, whose knowledge and attention to details, as our equine nutrition consultant is beyond measure. Not only is she incredibly professional but she is also a great person to work with. She has a genuine love of horses and commitment to developing evidence based products and advice. We are proud to have her as part of our team.
Maybe you’re wondering if what you’re feeding is actually meeting your horses’ needs? Could you do it better? Or cheaper? Find out. Jump over to our FeedXL website, and discover our online horse nutrition calculator.
It’s super easy to use, 100% independent and is scientifically calculated. FeedXL identifies hidden gaps & helps you design the perfect diet. It can handle any feed, supplement, situation or horse type you can throw at it and even takes into account specific problems like lamintis and tying up.